HealthPolCom

        Health Policy and Communications Consulting

         Educating and Engaging Stakeholders

Book Project: "Fixing the US Healthcare System"


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Value Creation Through Effective Communications

 

Communicating effectively with customers is critical to the success of any organization because improving customers’ understanding of products and issues changes their subsequent actions.

 

Healthcare customers are a diverse range of individuals and groups who pay for, prescribe, use, regulate, or otherwise decide what medical products and services patients use, and how they are paid for.  Healthcare customers are sometimes called stakeholders, since unlike customers in other industries, they usually do not directly pay for the products and services they use.

 

Each customer-stakeholder group has different concerns and perspectives about healthcare issues, and responds differently to specific language and terminology.  (For example, many clinicians bristle when patients are called customers.)  

 

Policy and communications projects create value for clients by changing the perceptions and attitudes of key customers, stakeholders or opinion leaders - which makes the market environment more receptive for the client’s products, policies or legislative initiatives.  

 

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            © 2001-2008 Michael D. Miller, MD - HealthPolCom Consulting Changing Outcomes with Value Campaigns

 

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