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Case
Study Stakeholder
Policy Conference Development Situation:
Executives of a boutique communications and public affairs firm needed policy
and issue expertise to develop and present a proposal for a major
pharmaceutical company’s annual stakeholder conference.
Actions:
Provided expert insight into evolving pharmaceutical industry issues.
Worked with firm’s executives to identified key topics and keynote speakers,
helped develop the proposed meeting structure, and contributed to drafting
final proposal.
Presented the major policy portion of the proposal to the prospective client's
team of individuals from their policy and alliance
development groups.
Outcome:
The communications and public affairs firm won the contract for this
annual event based on the presentation's strong policy content.
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