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Case
Study Research
and Writing for Senior Company Executives Situation:
Senior
company executives at Johnson & Johnson needed assistance with a variety
of research and writing projects – including a book about ethical issues in
the pharmaceutical industry and presentations to academic audiences.
Actions:
Assisted company CEO by drafted and editing his book chapter about the
future of industry-government relations.
Reviewed and edited the VP of Government Affairs and Policy’s chapter about
how the pharmaceutical industry approaches healthcare challenges.
Reviewed drafts of other chapters, and edited introductory sections.
Wrote a set of chapter-by-chapter talking points summaries for the VP of
Policy to prepare him for future discussions about the book’s topics.
Prepared talking points, slides and Q&A for the VP of Government Affairs
and Policy to use in presentations to academic audiences about the
pharmaceutical industry’s ethics, conflicts of interest and collaborations
with academia on translational research.
Outcome:
The CEO, VP of Government Affairs and Policy, and other company staff,
were able to efficiently complete their contributions to the book so that they
made concise and clear points about the pharmaceutical industry’s ethical
issues and challenges, and how the industry approaching these challenges.
The VP’s presentations and discussions were successful, required only a
minimal amount of his time, and improved his relationships within the academic
organizations.
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