|
Case
Study Relationships
and Communications Counsel Situation:
A
trade association was launching a multi-million dollar industry communications
initiative to oppose restrictive government formularies had the tag line,
"Keep the government out of your medicine cabinet.” This message could
have been interpreted by the FDA as opposing their regulatory authority.
Actions:
Advised the trade association’s President to preemptively call the
FDA Commissioner to provide assurance that the communications campaign was not
directed at the FDA, but at restrictive insurance formularies.
Outcome:
The call diffused the situation at
a very early stage before it could become an "issue" and consume
significant industry or FDA resources. (FDA staff had interpreted the tag line as possibly challenging the FDA's
role in drug approval and monitoring, and were preparing possible responses.)
|
