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Case
Study Market
Research to Guide Company R&D Investments Situation:
A small pharmaceutical company needed better information from key stakeholder
and opinion leaders about various options the company was considering for
expanding their product line.
Actions:
Working with another consultant, we developed a structured interview
guide for gathering information about specific issues concerning three
different new product options.
Conducted structured interviews with leading stakeholders from across the
country, including clinicians, patient advocates, regulators, legislative
staff and payers.
Assisted in evaluating the qualitative and quantitative information gathered
in the interviews.
Outcome:
The company used the information from the expert opinion research in
deciding about in-licensing technologies for new product development.
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