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Case Study

Improving Medicare's Coverage for Cancer Treatments

Situation    Medicare's reimbursement rules were creating incentives for physicians to provide off-label cancer treatments to patients in hospitals rather than in outpatient clinics.

Oral forms of anti-cancer medicines were not covered by Medicare even though the same chemical compounds were covered when given to patients via an injection or an infusion.

Actions:        Wrote legislative language to require Medicare to pay for:

Off-label uses of treatments for cancer in outpatient clinical setting

The oral forms of anti-cancer medicines that were already covered when 
administered to patients by physicians as an injection or an infusion

Oversaw economic analyses showing cost neutrality of proposals.

Created integrated messages that coupled economic analyses with an explanation 
of how the legislation would improve the quality of healthcare for patients with cancer: 

Outpatient care is less likely to result in hospital acquired infections, 
and is a less costly setting for providing the same treatments

Oral forms of medicines are less likely to cause systemic side-effects 
and don't require the staff, equipment, costs or patient discomfort of IV 
administration

Created messages about how the proposal would increase the 
incentives for developing more oral forms of treatments for cancer .

Worked with Congressional staff to refine and support the proposals.

Developed relationships with cancer patient advocacy groups and educated them 
about the value of the proposals, and worked with their representatives and other 
allies to support the proposals.

 

Researched, developed and implemented legislative strategy characterized by a Congressional staffer as a “miracle," which enabled passage of the proposals.

Outcome:     Both proposals were signed into law.  These improved the quality of care for Medicare patients with cancer by removing disincentives for treating Medicare cancer patients as outpatients, and by increased incentives for the development of more oral forms of anti-cancer medicines.

 

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