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Case
Study Explaining
Implications of the MMA for Senior Company Executives Situation:
Johnson & Johnson, (a large diversified healthcare company with
pharmaceutical, biotechnology, medical device, diagnostics and consumer
products), needed an effective way to communicate the multiple ways that the
Medicare Modernization Act (MMA) would effect their different divisions and
employees. (The MMA is best known for creating the new Medicare Part D
outpatient prescription drug benefit, but it also contained many other changes
to Medicare law.)
Actions:
Researched
and wrote a 16 page newsletter that contained more than 10 articles and
sidebars, as well as many figures and graphics.
The newsletter described the different parts of the MMA law and how it
would affect the company. It also
included personal quotes and perspectives from company staff on specific
provisions of the law so that it would have greater traction with company
employees.
Created a set of PowerPoint slides for company management to use as a
framework for discussing the implications of the various provisions of the MMA
with their employees.
Outcome:
More than 10,000 senior company staff around the world received the
newsletter informing them about the effects the MMA would have on their
company. Senior
company staff had easy and clear ways to communicate the effects of this
landmark law to the company’s divisions, employees, and retirees.
Senior managers did not
have to individually commission or produce analyses or documents to educate
their groups and employees about the MMA’s provisions.
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