|
Case
Study Ballot
Initiatives to Require Pharmaceutical Discounts Situation:
Pharmaceutical
industry representatives needed help explaining to stakeholder groups and
opinion leaders the substance of two competing ballot initiatives that would
have created mandatory discounted medicines programs for low-income
individuals.
Actions: Wrote
documents explaining what the effects of the two ballot initiatives would be
for key stakeholder groups.
One of the key audiences for these materials was Veterans since one of
the initiatives would have undermined the discounts that the VA’s healthcare
system received from pharmaceutical companies.
Worked with industry and stakeholder advocates to disseminate the information
in these documents.
Outcome:
A
large statewide Veterans' organization published a column supporting one of
the initiatives and opposing the other. ("Implications
of pharmaceutical ballot propositions for veterans,")
Because of apparent voter confusion about the competing ballot initiatives
neither received a majority of votes.
|
